direct category & brief

Entries will be due Friday April 4, 2008 | Ready to enter?
Go to the Entry Form.

Entries will be judged by a group of senior direct creative directors the first week of April to determine finalists and medal winners.

Use the WWF creative brief for your entry.

All entries, finalist and medal winners will be exhibited May 7th at the National Advertising Awards Festival at the Berkeley Church in Toronto and featured in the Awards Annual. The gold winning team (or individual) will attend the 2008 Cannes Advertising Festival in the south of France on June 15th.

The winning team will receive:

Airfare (Toronto to Nice, return)
Cannes Lions Direct delegate registration (Direct Conference/Sessions)

what’s required:

A type-written summary of your creative rational and an explanation of how each channel supports the campaign idea (no longer than 500 words). Do not identify your agency name on this page. (The entry form will provide you (and us) with an identification number).
One presentation board that showcases the work. The board should NOT exceed 48cm x 64cm. Include separate mock-up and/or scripts if required. Do not identify your agency name on front of the board.

Please use (supplied) appropriate jpgs from the client to help you make your case, and to provide visuals for your exhibit board.

scoring percentage

the objectives

10%
Was the key communication objective/business problem/opportunity understood?

insight & creative strategy

30%
What unique Consumer, Product, Marketplace, and/or Competitive Insight was uncovered and how well was it brought to life? Was the creative strategy sound? How well would this campaign resonate with, and motivate the target audience? Would it get the desired response?

overall feasibility

15%
Can this campaign be executed in the real world? Would a client buy it?

innovation / creativity/ quality of idea

40%
Has innovation & creativity been used in conceiving and executing the creative? Is the creative idea original and memorable? Is it effective conceptually as a campaign? (e.g. Do the campaign components ‘hang together’ well?)

presentation

5%
Overall quality of the written submission and exhibit board.

= 100%

entry fee:

$145.00 (you can enter up to two times in any of the categories, although the cost to enter would double).

downloads

download Direct / WWF brief (432 Kb .pdf)
download Direct / WWF brief, logo and corporate identity as one file ( 3.46 Mb zip)

logos & corporate identity:


WWF .eps format (zip)	WWF corporate identity various formats (zip)