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2007 young creative out-of-home winners

Gold & Grand Prix Silver Bronze Finalist
Steve Persico
Anthony Chelvanathan 		Chris Joachim
Mike Donaghey		 Ryan Spelliscy
Karen Larmour		 Cliff Seto
Denise Cole
Leo Burnett Toronto DraftFCB Lowe Roche Miami Ad School,
San Francisco
gold & grand prix silver silver  
In a grocery store 4,820 cans of Campbell’s Soup were used to build an installation piece that spelled HUNGER. Signage beside the piece encouraged shoppers to buy one and donate it to their local food bank. As shoppers bought cans from the display the word HUNGER slowly disappeared. This allowed people to see how their individual effort could help bring an end to the problem of hunger.
gold